Trying to publish artefacts from the things I work on. Mostly design and software, focused on interfaces that are practical and flexible.

Also a reading log.

By Judah, one of the creators of

In advertising, you are not remembered for the 1000 campaigns that you created that are forgotten, you are remembered for the 2 or 3 campaigns that cut through the noise. And in order to do that, to really be memorable, you have to make big choices. Of course, those 2 or 3 successful campaigns were financed by the other 1000 clients who received mediocre work, but nobody said advertising isn't a grift.

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